Tech•Ed Europe is Microsoft’s annual four day conference for developers and IT professionals, in 2004 to be held in the RAI Conference & Exhibition Center, Amsterdam. Tech•Ed Europe atracts approximately 7,000 delegates.
Two months before the venue), Microsoft asked Martien van Steenbergen from AardRock to help them get 1,000 Dutch delegates registered for Tech•Ed, since registration was lagging behind. In an intense and close collaboration with the total Dutch Microsoft organization and the UK-based event organization we were able to meet this aggressive goal. This resulted in a €2M+ revenue for Microsoft’s Dutch subsidiary, just before the close of the fiscal year.
You can also have a look at Martien's complete resumé.