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Ivo, Frans, and Martin from the Faculty of Economics and Econometrics, University of Amsterdam] are designing radical new business models around the following question:
What is the most contagious business model that changes the economic landscape in such a way that the rivers of money will flow to a whole world?
Dutch is their mother's tongue, so their original question is:
Wat is het meest besmettelijke bedrijfsmodel dat het economische landschap zodanig verandert dat de rivieren van geld naar heel de wereld stromen?
Their guide at the UvA is Edwin Holwerda.