Difference between revisions of "Brand click"
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** 1 mm<sup>2</sup> heel goed gras! | ** 1 mm<sup>2</sup> heel goed gras! | ||
** The Network Is The Computer™ | ** The Network Is The Computer™ | ||
**Interpolis. Glashelder. | |||
** Achmea. Ontzorgt. | ** Achmea. Ontzorgt. | ||
* '''Values''' | * '''Values''' | ||
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** In what way do you deliver on a concrete and relevant need? | ** In what way do you deliver on a concrete and relevant need? | ||
* '''Personality''' | * '''Personality''' | ||
** To what extent do you show human | ** To what extent do you show human behaviour(s) and trait(s)? | ||
** To what extent have you developed a recognizable character and personality structure? | ** To what extent have you developed a recognizable character and personality structure? | ||
** To what extent do you have a clear focus? | ** To what extent do you have a clear focus? | ||
Latest revision as of 17:50, 21 December 2006
Creating a brand, personality and an identity is essential, both for you as an individual and for your company. The key questions you must answer in the chaordic design and ever evolving complex whole of you and your company are:
- How do you feel to others?
- Brand
- A product is something made in a factory.
- A brand is something someone connects to, emotionally.
- Fanship
- Attraction.
- Inner power.
- Binding power.
- Essence
- Functions, values, value offering.
- What makes you different?
- Personality.
- Proof.
- Brand-Clicks: examples from others:
- 1 mm2 heel goed gras!
- The Network Is The Computer™
- Interpolis. Glashelder.
- Achmea. Ontzorgt.
- Values
- In what ways do you have a strong and recognizable authentic value?
- In what way do you have a real unique and discriminating value?
- In what way do you deliver on a concrete and relevant need?
- Personality
- To what extent do you show human behaviour(s) and trait(s)?
- To what extent have you developed a recognizable character and personality structure?
- To what extent do you have a clear focus?
- When you describe yourself as a person, what do you look like? E.g.
- Driven.
- Passionate.
- Authentic.
- Empathic.
- Persistent.
- Professional.
- Discriminators
- What is the most appealing benefit to choose for you, or to join you? E.g.
- Simplicity.
- Credibility.
- New and different.
- What is the most appealing benefit to choose for you, or to join you? E.g.
- Relevance
- To what extent are you based on a genuine belief?
- To what extent do you play an indispensable role in the daily life of people?
- To what extent do you guarantee to deliver on a (hard/heart) promise?
- Experience & Interaction
- To what extent do you offer community experiences that establish structural interaction with yourself?
- To what extent do you develop its your own channels in order to offer these experiences?
- Communication
- To what extent do you communicate in all your campaigns and media from a central, recoginizable and overarching idea?
- To what extent do you register all moments of contact with your target audiences and use this consequently and consistently to improve your effectiveness?
- Brand Summary
- Who or what do you want to be?
- For whom do you want to be what it is?
Inspirational Sources
- Dynamic Zone, contact Beer Flik.
- HIGHvalue, contact Paul Moers.